Lightworx Gallery
Lightworx Gallery showcases a collection of gleaming light art by some of Aotearoa’s award-winning contemporary artists. Established in 2021, I played a vital role in the brand development of the new gallery. This role included creating the new logo and brand identity, collaborating with the web developers to code the new site, and creating the physical and digital collateral for Lightworx Gallery. The goal of the brand identity was to encapsulate the contemporary light art theme of the gallery.
Logo Concepts
Website Concepts
Collaborated with Web developers to create the official Lightworx Website.
Final Website
Website: Sam Jones, Nicely
VIP Launch Invites
Then came…
Lightworx Gallery AUCKLAND
The big smoke caught a glimpse of Lightworx Gallery from January 2021 to April 2022.
Making Headlines
Lightworx Gallery made the headlines of giants such as HOME, Kia Ora, Verve magazine, and more.
This HOME magazine highlights the VIRUT exhibition that featured the artwork ‘Insitus’ all photoshopped by me.
The Collaboration in Australia
Lightworx + Max Patté SYDNEY
We crossed international borders to open a new Pop-up Max Patté + Lightworx Gallery in Darlinghurst, Sydney. December 2021 - July 2022.
This collaborative gallery space was a new venture that needed all hands on deck, from both Max and Artbay Gallery’s side to help with the launch.
I was heavily involved in the rollout of the new branding, digital and physical collateral, media marketing, databases, EDM etc… to get our name out there to our new Aussie audience.
CREDIT – Photography: Luke Foley-Martin, Videography: Wesley Jarman, Motion Bros NZ